The main message of the movie seems to be a biting commentary of the state of the media today, and how people are being divided by media-driven narratives. The film is pretty direct with its criticism of social media, and has a very unique take on the real-life “bot” phenomenon that pushes phony, media generated outrage. The movie is really an indictment on our self-absorbed selfie culture where there is no such thing as “bad” publicity. It’s a bit satisfying to see this since the social-criticism is well-deserved, but the movie at times gets a little too obvious making this point.